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Agentic Task Force

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Mission

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As agentic workflows become more mainstream there is a need to create standards to enable agents to communicate with external systems and with other agents. By creating standards this enables agent developers to provide new AI driven workflows within digital advertising.


Task Force Charter

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Status

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Actively recruiting. Please email membership@iabtechlab.com

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Leadership

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Participants

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Leo O'Connor, Paramount
Ray Ghanbari, Index Exchange
Andrew Sweeney, Netflix
Bosko Milekic, Optable
Mark Dixon, Optable
Neal Richter, Amazon Ads
Adam Heimlich, Chalice
Joe Wilson, Chalice
Pieter de Zwart, Amazon Ads
Joel Meyer, OpenX
Justin Adler-Swanberg, HUMAN Security
Brian May, Individual - Gmail
Matt Tugender, Attain
Mike McNeeley, Index Exchange
Sam Crosby, Index Exchange
Arpad Miklos, The Trade Desk
David Dabbs, Epsilon
Kenneth Kharma, OpenX
Roni Gordon, Index Exchange
Ivan Gusev, OpenX
Ben White, OpenX
Michael Palmer, WPP Media
Dave Morro, PubMatic
Geoffrey Yaworski, Amazon Ads
Tony Lau, Amazon Ads
Richard Calkins, OpenX
Alexey Rudkovskiy, Basis Technologies
Ran Li, Index Exchange
Taejin In, Dstillery
Justin Moynihan, Dstillery
Pratyush Pushkar, Walmart
Gary Bouton, Cadent
Brooks Dobbs, The Trade Desk
Jerome Camerlynck, AdsWizz Inc.
KC Reaney, HUMAN Security
Tomer Elias, HUMAN Security
Yuriy Velichko, postindustria
Eugene Dorfman, postindustria
Upendra Sharma, Paramount
Rebecca Deng, Cognitiv
Ingmar Zach, WPP Media
Pramod Baddurkar, PubMatic
Adrian Mason, Microsoft Advertising
Sibi Rajendran, Known
Jeffrey Mickelson, Epsilon
Chandra Nemalipuri, DISH Media
Shreyas Prasad, Magnite
Eike Paulat, Usercentrics GmbH
Tilman Harmeling, Usercentrics GmbH
Mike Yaro, Usercentrics GmbH
Kim Skovgaards, Usercentrics GmbH
Aniket Shirke, Google LLC
Charlie Barnes, Epsilon
Mike Hattub, AnalyticsIQ
alisdair newman, PubMatic
Mohsin Pervez, PubMatic
Brendan Frick, GumGum
Norman Birke, Ströeer
Marcin Kowalczyk, GumGum
Damian Naglak, Bedrock Platform
Michal Niec, Bedrock Platform
Karl Meyer, Omnicom Media Group
Keishin Nishiyama, GumGum
Cosmin Ene, Supertab
Vasu Jain, Amazon Ads
Nagesh Sahu, InMobi
Olha Yanovska, Teqblaze
Krystian Żółtowski, RTB House
Rémy Saissy, Teads
Mark Jung, Dstillery
Erik Lundberg, Claritas
Jurjen de Wal, Adform
Benoit Hucafol, Equativ
Ethan Steininger, Mixpeek
Marcos Angelides, Publicis Media
Sean Betts, Omnicom Media Group
wilson quispe, Nielsen
Rimon Erez, NBCUniversal
Alex Posner, NBCUniversal
Larry Rice, NBCUniversal
Konrad Shek, adassoc
Siyun Fan, SoundCloud
Peter Ilberg, HyperMindZ.ai
Manomohan Pillai, HyperMindZ.ai
Dinesh Bhat, HyperMindZ.ai
Steven Silvers, Guideline
Sergio Molina, People Inc.
Ryan Chichirico, Raptive
Shafir Uddin, Raptive
Gabriel Dorosz, International News Media Association
Nishant Khatri, PubMatic
Oz Lang, PubMatic
Bill Sheahan, Spectrum Reach
George McMonigle, Cadent
Jessica Braun, Cadent
Peter Randazzo, NBCUniversal
Cyrus Shahgholi, Nexxen
Pierre Diennet, Nexxen
Prasanna Krishnan, Nexxen
Harshad Satish Mane, PubMatic
Mark Solis, Integral Ad Science
Merlin Coutinho, Lemma Media
Jagdish Narigara, Lemma Media
Paresh Pathak, Lemma Media
Pramod Jadhav, Lemma Media
Gulab Patil, Lemma Media
Tim Doehler, Spectrum Reach
Reid Rosenberg, PubMatic
Alexander Hambley, Spectrum Reach
Dirk Shaw, Veylan
Rebecca Gleason, Meta
Jordan Rogers-Smith, Meta
Bosko Milekic, Optable
Nelson De Medeiros, Optable
Julian Norton, HUMAN Security
Gregory Ramos, NBCUniversal
Baradwaaj Ramanujam, Delivery Hero
Constantine Mirin, postindustria
Justin Rebollo, Amazon Ads
Samir Chabab, Ogury
Stéphane Dupayage, Ogury
Pierre Passard, Ogury
Alexandre Menai, Ogury
Matt Kendall, Index Exchange
Dennis Malanga, Siprocal
Sara Skrmetti, Criteo
Jesse Miller, NextRoll
Kulvinder Tuteja, Ascendeum
Priyanshi Garodia, Ascendeum
Lindsay Routh, Madhive
Ryan Jones, Madhive
Joshua Prismon, TransUnion
Jaymee Liu, Paramount
Donatas Nemura, WPP Media
Manny Puentes, Butler/Till
Jordan Cauley, Cauley & Co.
Chris Sigmund, Cauley & Co.
Bruno Vannod, ad-os
Romain Osso, ad-os
Prince Shaji, Roku
Teodora Huluta, Choreograph
Ritwik Chattopadhyay, Samsung Ads
Rachel Brill, Netflix
Achim Schlosser, Bertelsmann SE & Co. KGaA
James Wilhite, Index Exchange
Gil Shoham, Falcon Digital Labs LLC
Or Shahar, Falcon Digital Labs LLC
Ansul Gupta, Adobe
Varun Himamshu, Roku
Kimberly Manning, Kochava
Christophe Oudar, Teads
Michel Achkar, Teads
Srikrishna Goggi, Adobe
Matt Davies, BidSwitch GmbH
Keith Weisberg, 3Cventures
Tom Glorio, Samsung Ads
Cynthia Sun, Verve
Marilia Bedoya, Metal Toad
Lee Davis, StackAdapt
Billy Ruckert, Fanatics
Siyu Liu, Amazon Ads
Jason Hicks, Kochava
Patrick Dolan, OAAA
Deepak Sharma, Nielsen
Kaditya Naidu, Amazon Ads
Pieter de Zwart, Amazon Ads
Pradeep Makinen, Amazon Ads
Kevin Chiang, Amazon Ads
Indrani Biswas, Amazon Ads
Kayla Moore, Epsilon
Emil Lauritsen, WPP Media
Adrian Humanes, WPP Media
Morten Jorgensen, WPP Media
Anton Plesner, WPP Media
Alejandra Leon, Loxias
Janderson Pereira, Loxias
Luiza Andrade, Loxias
Carla Oliveira, Loxias
Bruno Oliveira, Loxias
Alex Bernstein, VIZIO
Biju Mohan, VIZIO
Jen Spies, Microsoft Advertising
Desiderio Pilla, Paramount
Shruti Verma, Amazon Ads
Daniel Spring, The Trade Desk
Jash Shah, Adform
Brad Retzloff, Atmosphere TV
Richard Joyce, emberos
Kirsten Blancato, Alliant
Alexandre Canu, Smile Wanted
Bruno Michel, Smile Wanted
Maxime Deymes, Smile Wanted
Suresh Chahal, Microsoft Advertising
David Sun, FreeWheel
Corentin Leydis, Zynga
Marc Le Maitre, Becausal
Oleg Zhoglo, The Trade Desk
Ted Day-Fratto, Cadent
Paige Bilins, Magnite
Iryna Paradis, Basis Technologies
Matthew Fisher, Spectrum Reach
Alex Buzdugan, Adapex
Anthony Caccioppoli, Amazon Ads
Samara Hocihara, Telegraph Media Group
Fikret Hassan, Telegraph Media Group
Keith Fitzgerald, Warner Bros. Discovery
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Member Companies

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3Cventures
ad-os
Adapex
adassoc
Adform
Adobe
AdsWizz Inc.
Alliant
Amazon Ads
AnalyticsIQ
Ascendeum
Atmosphere TV
Attain
Basis Technologies
Becausal
Bedrock Platform
Bertelsmann SE & Co. KGaA
BidSwitch GmbH
Butler/Till
Cadent
Cauley & Co.
Chalice
Choreograph
Claritas
Cognitiv
Criteo
Delivery Hero
DISH Media
Dstillery
emberos
Epsilon
Equativ
Falcon Digital Labs LLC
Fanatics
FreeWheel
Google LLC
Guideline
GumGum
HUMAN Security
HyperMindZ.ai
Index Exchange
Individual - Gmail
InMobi
Integral Ad Science
International News Media Association
Known
Kochava
Lemma Media
Loxias
Madhive
Magnite
Meta
Metal Toad
Microsoft Advertising
Mixpeek
NBCUniversal
Netflix
NextRoll
Nexxen
Nielsen
OAAA
Ogury
Omnicom Media Group
OpenX
Optable
Paramount
People Inc.
postindustria
Publicis Media
PubMatic
Raptive
Roku
RTB House
Samsung Ads
Siprocal
Smile Wanted
SoundCloud
Spectrum Reach
StackAdapt
Ströeer
Supertab
Teads
Telegraph Media Group
Teqblaze
The Trade Desk
TransUnion
Usercentrics GmbH
Verve
Veylan
VIZIO
Walmart
Warner Bros. Discovery
WPP Media
Zynga
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