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Agentic Task Force

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Mission

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As agentic workflows become more mainstream there is a need to create standards to enable agents to communicate with external systems and with other agents. By creating standards this enables agent developers to provide new AI driven workflows within digital advertising.


Task Force Charter

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Status

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Actively recruiting. Please email membership@iabtechlab.com

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Leadership

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Participants

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Leo O'Connor, Paramount
Ray Ghanbari, Index Exchange
Giovanni Gardelli, Yahoo
Andrew Sweeney, Netflix
Bosko Milekic, Optable
Mark Dixon, Optable
Neal Richter, Amazon Ads
Adam Heimlich, Chalice
Joe Wilson, Chalice
Pieter de Zwart, Amazon Ads
Joel Meyer, OpenX
Justin Adler-Swanberg, HUMAN Security
Brian May, Individual - Gmail
Matt Tugender, Attain
Garrett McGrath, Magnite
Mike McNeeley, Index Exchange
Sam Crosby, Index Exchange
Arpad Miklos, The Trade Desk
David Dabbs, Epsilon
Kenneth Kharma, OpenX
Roni Gordon, Index Exchange
Ivan Gusev, OpenX
Ben White, OpenX
Michael Palmer, WPP Media
Dave Morro, PubMatic
Geoffrey Yaworski, Amazon Ads
Tony Lau, Amazon Ads
Richard Calkins, OpenX
Alexey Rudkovskiy, Basis Technologies
Ran Li, Index Exchange
Taejin In, Dstillery
Justin Moynihan, Dstillery
Pratyush Pushkar, Walmart
Gary Bouton, Cadent
Brooks Dobbs, The Trade Desk
Jerome Camerlynck, AdsWizz Inc.
KC Reaney, HUMAN Security
Tomer Elias, HUMAN Security
Yuriy Velichko, postindustria
Eugene Dorfman, postindustria
Upendra Sharma, Paramount
Rebecca Deng, Cognitiv
Ingmar Zach, WPP Media
Pramod Baddurkar, PubMatic
Adrian Mason, Microsoft Advertising
Sibi Rajendran, Known
Jeffrey Mickelson, Epsilon
Chandra Nemalipuri, DISH Media
Shreyas Prasad, Magnite
Eike Paulat, Usercentrics GmbH
Tilman Harmeling, Usercentrics GmbH
Mike Yaro, Usercentrics GmbH
Kim Skovgaards, Usercentrics GmbH
Aniket Shirke, Google LLC
Charlie Barnes, Epsilon
Mike Hattub, AnalyticsIQ
alisdair newman, PubMatic
mohsin pervez, PubMatic
Brendan Frick, GumGum
Norman Birke, Ströeer
Marcin Kowalczyk, GumGum
Damian Naglak, Bedrock Platform
Michal Niec, Bedrock Platform
Karl Meyer, Omnicom Media Group
Keishin Nishiyama, GumGum
Prasanna Prasad, Verve
Cosmin Ene, Supertab
Vasu Jain, Amazon Ads
Nagesh Sahu, InMobi
Olha Yanovska, Teqblaze
Krystian Żółtowski, RTB House
Rémy Saissy, Teads
Mark Jung, Dstillery
Erik Lundberg, Claritas
Jurjen de Wal, Adform
Benoit Hucafol, Equativ
Ethan Steininger, Mixpeek
Marcos Angelides, Publicis Media
Sean Betts, Omnicom Media Group
wilson quispe, Nielsen
Rimon Erez, NBCUniversal
Alex Posner, NBCUniversal
Larry Rice, NBCUniversal
Konrad Shek, adassoc
Siyun Fan, SoundCloud
Peter Ilberg, HyperMindZ.ai
Manomohan Pillai, HyperMindZ.ai
Dinesh Bhat, HyperMindZ.ai
Steven Silvers, Guideline
Sergio Molina, People Inc.
Ryan Chichirico, Raptive
Shafir Uddin, Raptive
Gabriel Dorosz, International News Media Association
Nishant Khatri, PubMatic
Oz Lang, PubMatic
Bill Sheahan, Spectrum Reach
George McMonigle, Cadent
Jessica Braun, Cadent
Peter Randazzo, NBCUniversal
Cyrus Shahgholi, Nexxen
Pierre Diennet, Nexxen
Prasanna Krishnan, Nexxen
Harshad Satish Mane, PubMatic
Mark Solis, Integral Ad Science
Merlin Coutinho, Lemma Media
Jagdish Narigara, Lemma Media
Paresh Pathak, Lemma Media
Pramod Jadhav, Lemma Media
Gulab Patil, Lemma Media
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Member Companies

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adassoc
Adform
AdsWizz Inc.
Amazon Ads
AnalyticsIQ
Attain
Basis Technologies
Bedrock Platform
Cadent
Chalice
Claritas
Cognitiv
DISH Media
Dstillery
Epsilon
Equativ
Google LLC
Guideline
GumGum
HUMAN Security
HyperMindZ.ai
Index Exchange
Individual - Gmail
InMobi
Integral Ad Science
International News Media Association
Known
Lemma Media
Magnite
Microsoft Advertising
Mixpeek
NBCUniversal
Netflix
Nexxen
Nielsen
Omnicom Media Group
OpenX
Optable
Paramount
People Inc.
postindustria
Publicis Media
PubMatic
Raptive
RTB House
SoundCloud
Spectrum Reach
Ströeer
Supertab
Teads
Teqblaze
The Trade Desk
Usercentrics GmbH
Verve
Walmart
WPP Media
Yahoo
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