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Ad Format Hero Task Force

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Mission

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Standardize CTV Ad Formats as a part of the Advanced TV Working Group's larger scope.


Advanced TV Working Group Charter

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Status

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Active

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Leadership

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Participants

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Erika Crowell, Paramount
Grace Judge, Publicis Media
Josh Hosking, Omnicom Media Group
Alexander Cho, Omnicom Media Group
Charles Cebuhar, Omnicom Media Group
Sangeet Mahat, NBCUniversal
Greg Ramos, NBCUniversal
David Buonasera, Magnite
Kevin Mcgowan, Magnite
Marika Roque, KERV Interactive
Jimit Doshi, InMobi
Geetika Gupta, Index Exchange
Chad M Stambaugh, DIRECTV Advertising
Spina Parikh, DIRECTV Advertising
Angie Carballo, DIRECTV Advertising
Kabeer Kapoor, Google LLC
David Sidman, VideoStorm
Roni Rosner, Google LLC
Marko Ma, Tubi
Beysim Gayret, Erstream
Malcolm MacLachlan, Google LLC
David Wiener, Rembrand
Ahmed Saad, Rembrand
Rishav Jalan, Rembrand
Mike Mullin, Index Exchange
David Hassoun, Muxed Consulting
Olivier Cortambert, YOSPACE
Mark Theophilis, Fubo
Steve Pasternack, DIRECTV Advertising
Subhakanta Kar, Google LLC
Vinod Thomas, Google LLC
JW Liu, Google LLC
Ken Weiner, GumGum
Grégoire Meridjen, Teads
Gianluca Milano, Disney Advertising Sales
Rob Hazan, The Trade Desk
John Hodge, FreeWheel
Tom Muzeni, Emodo
Merten Schakohl, smartclip Europe GmbH
Moritz Wegmann, smartclip Europe GmbH
Benjamin Kotzott, smartclip Europe GmbH
Aileen Tobin, TripleLift
Joel Withrow, The Trade Desk
Kayla Moore, Epsilon
Audrey Danthony, IMPACT+
celine largy, L'Oreal
Gayle Noah, L'Oreal
Christian Babeux, Telly, Inc.
Christophe Kind, Castlabs
Thasso Griebel, Castlabs
Tomica Gril, Castlabs
Aaron Letscher, FOX
Sarah Barber, FOX
Dave Burke, TripleLift
Upendra Sharma, Paramount
Olly Levett, The Trade Desk
Julia Bourke, Rakuten Advertising
James Wilhite, Index Exchange
Jon Levinson, Samsung Ads
Samar Siddiqi, Samsung Ads
Juan Pablo Cevallos, Criteo
Hamrazdeep Singh, InMobi
Tim Ware, Future Today
Karl Andersson, Future Today
Michael Ciliberti, Cadent
Jessica Baker, Cadent
Joseph Murphy, Clipcentric
Jessica Cobbe, Nexxen
Tao Liu, Nexxen
Asi Tishler, INTHEGAME
Manish Trivedi, TiVo Ads
Tyler Norwood, Madhive
Gregory Sogorka, FreeWheel
Elizabeth Catt, PubMatic
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Member Companies

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Cadent
Castlabs
Clipcentric
Criteo
DIRECTV Advertising
Disney Advertising Sales
Emodo
Epsilon
Erstream
FOX
FreeWheel
Fubo
Future Today
Google LLC
GumGum
IMPACT+
Index Exchange
InMobi
INTHEGAME
KERV Interactive
L'Oreal
Madhive
Magnite
Muxed Consulting
NBCUniversal
Nexxen
Omnicom Media Group
Paramount
Publicis Media
PubMatic
Rakuten Advertising
Rembrand
Samsung Ads
smartclip Europe GmbH
Teads
Telly, Inc.
The Trade Desk
TiVo Ads
TripleLift
Tubi
VideoStorm
YOSPACE
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